The idea is to sell something.
“The idea is to sell something”
Those words have gotten Fosforus a lot of business over the years.
And… truth be told… they’ve probably kept some marketers from considering us at all.
If you are a “brand curator” with a focus on preservation rather than innovation… someone who views metrics and content marketing as topics for sweaty, lesser beings… you will not love us.
There are many advertising agencies that will be tickled senseless to cash your checks. Click here to contact a few of them. God speed. Send us postcards from your agency’s villa in Tuscany.
If, on the other hand, you are a marketer who puts a premium on common sense and who wants to work with a creative company that is imaginative, intelligent and not head over heels in love with itself, we are yours.
We’re not the least expensive. We’re not fancy.
We get things done. Things like this…
There is no marketing assignment that our team cannot bring strategic value to. Each and every choice we make is premised on a single thought: “The idea is to sell something.”
The idea is to sell technology, business software, and securityIn fact, we have technology clients who have built their careers in part by hiring us again and again. And during this time of Digital Transformation, they're still with us.
Fosforus has deep experience in building targeted executive direct marketing, visual communication and interactive launch materials for the world’s leading business to business enterprise software companies like SAP, Ariba, Intel/McAfee, Infor, BlueCoat, ForgeRock and CA. From SCM and CRM to security and from identity management to the internet of things, our team can effectively communicate with CXO and director-level executives to move markets.
We've developed a wide range of event materials for some of the world’s premier business events including SAP Business Forums, McAfee Focus, Verizon Developer Community, ForgeRock Summits and Verio Partner Summit.
The idea is to sell growing regional brandsFor more than a decade, Fosforus has grown and nurtured the online presence of local and regional brands.
Building on their distinctive personalities and our digital marketing best practices, Fosforus has helped companies like Sweet Leaf Tea, Chuy’s, Deep Eddy Vodka, Stubbs Bar-B-Q Sauces, Fuddruckers, and Schlotzsky’s grow from local to national names.
The idea is to sell through innovationWe are marketing technologists, application thinkers and new media tinkerers. If you want a fierce champion who never shies away from but creates opportunities with the latest technology we are yours.
When MasterCard was ready to introduce a game-changing technology in credit cards, it called on Fosforus for marketing campaign development, card design and the PayPass product launch.
For Verizon, we helped launched their online Android app development community and our new thinking lead to the creation of SAP’s first-ever SMB online marketing service bureau.
We’ve built, and conceived piles of Android and iPhone apps Just Ask Granny… we created an innovative app based on a proprietary Q+A algorithm for Sweet Leaf Tea, acquired by Nestle USA,
We built the company-wide intranet for Purina and invented Games for Cats™ for their Friskies® cat food brand, currently receiving over 20,000 downloads per week. We also created “The Friskies,” an online video awards program for cats. Weird, eh?
CAPABILITIESYou want a fierce champion who digs what you and your organization are trying to do; who will dig up interesting research and opportunities; and who keeps on digging until the task is done. And done right.
- Integrated Campaign Planning
- Company and Product Naming
- Event Marketing
- Interactive Marketing Strategy
- Strategic Messaging
- Lead Generation Strategy
- Website Design and Development
- User Interface Design
- Information Flow Assessment
- Web / Phone App development
- Interactive Business Tools
- Custom Content Admin Systems
- Multiple Platform Execution
- Mobile Web Integration
- Multimedia / Interviews / Flash demos
- Search Awareness and Analytics
- Site Visibility (packages)
- Rich-Media Advertising
- Web Security Assessment
- Database Design and Administration
- Software and Web Application Training
- Full-Service Media Planning
- Media Buying and Metrics
- Social Media Marketing
- Targeted Email Marketing
- List Rental
- Mobile Marketing Programs
- Keyword Search Marketing
- Custom Webinars & Event Marketing
- Lead Generation Programs
- Database Development
- Executive Direct Programs
- Sales Support Playbooks
- Promotional Sales Materials
- Corporate Identity System
- Design and Packaging
- Corporate Event Materials
- Advertising Campaign Development
- Print, Radio, TV and Web Integration
- Corporate Video/Photography Services
- Sales and Promotional materials
LEADERSHIPAt the end of the day, all that matters (or should matter) is whether or not a marketing partner can deliver on its promises.
In the business of marketing, it all comes down to doing the work. This team works.